De um artigo antiquíssimo na Fotune, relembrado por Tim O'Reilly:
Por isso...But the companywide excitement about the potential of online advertising is palpable. MSN's Blake Irving calculates that annual worldwide advertising spending amounts to about half-a-trillion dollars, vs. total software industry revenue of about $120 billion.
"Only 3.6 percent of that half-a-trillion today is being spent online," he says with relish, "even though 20 percent of all media viewership - including instant messaging, et cetera - is online now. So just assume that 3.6 percent grows to match the media opportunity. We want to be part of as much of that 20 points as we can."
SENTAPUA! E vamos à luta, filhos da Pátria!
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