quarta-feira, novembro 12, 2008

Novidades na área de CRM - Oracle

Hi Folks,

Estou trabalhando na Oracle agora, portanto, vou rasgar seda para as novidades de CRM.
E pra não dizer que sou eu, este post do Paul Greenberg (o papa do crm e autor do CRM at the speed of the light), fala o mesmo :)

Gadgets para vendedores!!

"Post everywhere you turn, software makers are building widgets or gadgets, those lightweight applications popularized by Google that provide virtual services such as news, weather, time, calendar or map information.
Além disso, tem as novidades do pacote Siebel 8.1.1.
-- Today Oracle announced the next version of Oracle's Siebel CRM 8.1.1, providing industry-specific solutions for Self Service and robust customer
loyalty management enabling cost savings through use of open standards technology.

-- As the second major release of Siebel CRM in the last two years under the "Applications Unlimited" Program, Oracle has updated Siebel Self-Service,
including Siebel eSupport and Siebel eCommerce applications, with Java-based J2EE applications built on Oracle(R) Fusion Middleware that extends Siebel's
CRM product to the Web channel enabling a more compelling user experience and improved total cost of ownership.

-- Siebel CRM 8.1.1 now provides industry-specific customer self-service for communications and the public sector, as well as enhanced use of
multi-channel applications with Siebel Chat and deeper, more comprehensive search capability.

-- New features in Siebel Loyalty for version 8.1.1 support the entire customer loyalty program lifecycle by providing membership enrollment and
management, including loyalty points accrual and redemption, member services, partner management and promotion management.

-- New features in Siebel Marketing for version 8.1.1 provide a closed-loop solution that uniquely empowers all members of the marketing
organization with actionable insight by automating processes across the marketing function, from strategy and planning to multi-channel response and
lead management execution.

-- Siebel Sales 8.1.1 offers an enhanced user interface for a more intuitive, easier user experience. Sales forecasting capabilities have been
extended to give sales teams the flexibility to manage and share forecasting in cross-functional teams and to perform ad hoc adjustments that help improve
sales quota attainment. Siebel CRM 8.1.1 includes new deal registration capability to provide improved visibility into channel partner
deals-ultimately enabling increased sales effectives of the partner channel.

SENTAPUA! E vamos à luta, Filhos da Pátria!

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