quinta-feira, março 22, 2007

CRM 2.0 (ou seria 3.0?)

Enquanto a SalesForce.com anuncia seu novo AppSpace:

"Appspace … is designed to allow users to share content and ideas and collaborate on a Web page, much like an enterprise version of MySpace, said Kendall Collins, senior vice president of corporate and product marketing for Salesforce. Appspace aims to allow users to add applications to the space, as well as share documents and combine the technology to create new uses via 'mashups', hybrid software that combines content from more than one source."

E ai, vem a perguntinha: Web 2.0 atingiu o mundo de apps corp? Phil, mais uma vez, tras pérolas interessantes sobre o assunto:

"Bizarrely, Salesforce.com's application designers have to take their cue from MySpace teenagers, the great unwashed of Digg and the raging crowds of the blogosphere before they begin to realize that the Web can become a platform for the socialization of the customer experience. Even though collaboration has been staring them in the face ever since they first started using the Web, they've kept it out of CRM, I suppose because somehow it didn't seem to fit in the same application category."

SENTAPUA! E vamos à luta, filhos da Pátria!

Um comentário:

jose murilo junior disse...

Olá Colega,
Muito bom o seu blog. Sobre o CRM 2.0 (ou 3.0), postei recentemente um derivado do 'Clutrain Manifesto' que fala de uma inversão que a rede pode realizar no conceito, criando o VRM (Vendor Relationship Management). Caso interesse, tá lá no 'Ecologia Digital'.
Valeu!
(assinei o feed)