sexta-feira, outubro 31, 2008

No meio da crise... As redes sociais vão salvar o mundo!

Hi Folks,

Duas pesquisas fundamentais sobre o mundo de Web 2.o.

Uma da Accenture
Mais formalzinho, quadradinho, beeemmmm formato consultoria. Muitos dados bonitinhos e nada muito consistente.

"The Accenture Global Content Study, now in its third year, surveyed more than 100 leaders and decision-makers in the media and entertainment industry.

Key findings of this year's study include:

  • Consensus about the direction in which digital market is developing, where the opportunities lie and what will drive revenue of the next five years.
  • 63 percent of companies are pursuing a multi-platform distribution strategy.
  • Over one-third of the respondents expect to see significant revenues from social media and user-generated content within three years.
  • 84 percent of respondents expect mobile rich media to become mass market, representing the largest growth opportunity for media and entertainment firms.
  • Half of those interviewed see digital advertising eclipsing traditional advertising within 5 years.
However, the rate of change is slower than originally anticipated. While there's general consensus on which direction to go the speed of getting there has been slow for most organizations. "

Outra da RazorFish.
Esta, bem porradeira, com um artigo interessantíssimo sobre o twitter (que eu detesto, btw).

"Not surprisingly, our recent Razorfish Consumer Report uncovers that social media directly influences purchasing decisions. And not just that but "connected consumers" are comfortable with seeing advertising on social networks and 4 out of 10 made purchasing decisions based on the social advertising. 76% welcome advertising on social networks.

These findings are probably welcome news for the many social media platforms in the marketplace. With the slowing economy, many platforms including the social media ad networks are getting worried that fewer ad dollars will come their way. These findings tell a different story - a story about consumers pay attention to ads in social networks (even if they are not always clicking on them) and more importantly make purchasing decisions based off of what they see. Big news.

What's also interesting in the findings is that 7 out of 10 connected consumers are embracing social media like nothing before. 7 out of 10 have customized their home pages with content feeds, scheduled updates and other features. A startling 60 percent use widgets on websites. Little did we know how pervasive widgets were. It just shows much marketers need to pay attention to them. Other findings show that consumers value personalization and loyalty programs in purchasing environments - they definitely influence purchasing decisions.

Another interesting finding is that the social web has become the mainstream web. Regardless of which social media property consumers choose, they have spent a massive amount of time interacting with each other. The majority of them (75%) spend at least one hour a week on these properties with 19% spending more than seven hours a week on them. The report which also explored peer and anonymous influence showed that peer recommendations are playing a much larger role than ever before in purchasing decisions."

SENTAPUA! E vamos à luta, Filhos da Pátria!

Nenhum comentário: