quarta-feira, fevereiro 28, 2007

Marketeando empregos...

Seth Godin AGAAAIN

Sobre como marketear empregos..

"Just as a great product becomes remarkable--not because of the marketing claims, but because it really is worth talking about--a great job can be the same sort of thing. I'd use the video in a different way. Instead of trying to be funny viral, I'd try to be honest viral. Let me really understand who the boss is going to be, what the office is like, what the work is like. Sell the job, not the job opening.

Of course, this isn't an easy thing to do, but neither is marketing anything else."

SENTAPUA! E vamos à luta, filhos da Pátria!

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