quinta-feira, fevereiro 15, 2007

Seth Godin e a pior tirania do mundo!

Seth mais uma vez kicking A...

"If you make all your decisions based on opportunity cost and the fear of failure, you're almost certain to fail. Safe really is risky. The Zune is the classic example of this approach. Protecting against downside and being conservative in the face of a priority list means that you'll choose the obvious and the predictable instead of the subtle or the remarkable. And your competition, especially those that perceive that they have nothing to lose, will surprise you every time.

The laws of the market haven't been repealed. What has changed (due to ease of market entry, low cost of technology and manufacture and the high value of fast-moving ideas) is that the way you must capitalize on opportunity has changed.

Failure now means never failing


SENTAPUA! E vamos à luta, filhos da Pátria!

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